Strategic Position of McDonalds Assignment Example | Topics and Well Written Essays - 1250 words

Strategic Position of McDonalds - Assignment Example The researcher states that McDonald's achieved a 27% revenue growth over the three years ending in 2007. The market success of any business largely depends on its product quality and service efficiency. It is clear that high-quality products can be designed, produced, and delivered only if high-quality people are employed. As Rioux and Bernthal point out, for any business like McDonald's offering customized services, efficiency in employee recruitment, selection, and retention is particularly vital to meet customer satisfaction and thereby promote market share growth. While analyzing McDonald’s recruitment and selection policy with reference to related practices such as training and development, staff turnover, and rewards and benefits, the policy seems strategic. To illustrate, the organization uses effective and extensive recruitment and training approaches to attract, identify, develop, and retain potential staff that would best suit McDonald’s long-term business int erests. McDonald's opened its first restaurant in the UK in 1974 and there were 1330 McDonald’s restaurants in the country by 2004. Like corporate giants like Walmart and Coca-Cola, McDonald's is also a world’s leading large-scale employer. As per records, in 2004, the company employed 43,491 people in its restaurants and they embraced 40,699 hourly paid workers, 2,292 managerial personnel, and 500 office staff. McDonald’s US franchisees employed further 25,000 people in 2004. Most of the McDonald’s employees are paid based on an hour-rate system and those employees are referred to as crew members.